Inganda zibyuma bivuga gutunganya ibyuma, gukora, gukora, gushonga, ubucukuzi nibindi bikorwa byinganda. Nyuma yimyaka yiterambere, inganda zibyuma zinjiye mugihe cy "polarisiyasi", kandi "amategeko ya babiri cyangwa umunani" byanze bikunze. Ibigo byibyuma bifite imiterere yabyo gusa, imyanya nyayo yitsinda ryabaguzi, kugirango ifate umwanya mwiza ku isoko.
Isoko ryibikoresho bya polarisiyasi
Hamwe n’amarushanwa yiyongera mu nganda zibyuma, isoko ryibyuma rirahinduka muburyo butagira iherezo bwibintu bishya ibicuruzwa bifite ibicuruzwa bifite ibyiza biranga ibicuruzwa, haba mubyiza, imiterere cyangwa nyuma yo kugurisha, nibindi birarenze cyane, mugihe "bihendutse ibicuruzwa ”byahujwe no gukenera kuvugururwa by'agateganyo cyangwa kuvugurura urwego ruto rwo kwinjiza amafaranga mpuzandengo y’umuguzi usanzwe, bityo bikagira uruhare mu isoko ry’umuguzi wa bipolar. Ibi byatumye habaho kwaguka kwisoko rya bipolar isoko ryibikoresho.
Mu nganda zibyuma, ibicuruzwa byingenzi byamenyekanye cyane, kimwe nibicuruzwa bidahenze kurwego rwumuguzi ukunda bigenda bigaragara cyane, bigenda bifata hafi 80% byisoko ryabaguzi, kandi hagati yabyo bombi umwanya wo murwego rwo hagati abaguzi bagenda baba bato kandi bato.
"Private customization" irashakishwa cyane
Mu myaka yashize, amarushanwa mu nganda zikoreshwa mu byuma aragenda arushaho gukaza umurego, abacuruzi barimo gukina “intambara y’ibiciro”, “Zahabu Icyenda, Ifeza icumi”, ibikorwa bitandukanye byo kuzamura ibiruhuko binini ku buryo abaguzi babimenyereye. Noneho, undi muhengeri wa "gakondo-yakozwe" uragenda ukwirakwira buhoro. Ibigo byibyuma bikurikiza iki cyerekezo, gukora ibicuruzwa bijyanye nibyifuzo bya psychologiya byabaguzi ni ngombwa cyane.
Hamwe no kwiyongera kw'ibisekuru bishya by'amatsinda y'abaguzi nyuma ya 90, ibicuruzwa byabigenewe byatumye habaho umuvuduko mwinshi ujyanye n’ibisabwa n’urubyiruko rugezweho rwo kunganira umuntu ku giti cye no kwerekana charisma yabo, cyane cyane ibicuruzwa byateye imbere. Ibyuma byabigenewe ntabwo byongera gusa umuguzi kubigiramo uruhare, bishimangira ibyiringiro byabaguzi kubirango, ariko kandi bizana abaguzi imyumvire itandukanye nuburambe.
Ibigo bigomba gukuraho igihu kugirango icike
Isoko ryibikoresho bya polarisiyasi bigenda birushaho gukomera, ibigo byibyuma muburyo buzaza muburyo bwo guhatanira usibye gukomeza guhora tunoza, kuzamura ireme ryibicuruzwa byabo, bigomba kwibanda kuri serivisi, kugirango tubashe guhanga udushya kuri serivisi cyangwa mubanywanyi kandi imishinga itandukanye ya serivisi ku kwaguka neza, kandi yinjijwe muri sisitemu yuzuye ya serivisi. Ibigo bigomba kandi kwibanda ku gishushanyo mbonera cy’ibicuruzwa, kubaka no gushyigikira iterambere, gusa urwego rwuzuye rwiterambere niterambere ni inzira nziza yo kuneshwa.
Igihe cyo kohereza: Ugushyingo-22-2023